“Adapt or die” is always a healthy mantra for anyone navigating the treacherous waters of rapid and violent change. Over the course of the next few years, a confluence of technological innovations (Big Data, Mobility, the Cloud, Mixed Reality, Machine Learning, and Artificial Intelligence) are set to continue radically reshaping the world’s most well-established industries, business disciplines, and revenue models. Companies and professionals that know how to adapt and transform quickly will reap the benefits of this change. Those that fail to understand how technology trends will change their industry, or struggle to adapt to these changes, will find themselves at a dangerous disadvantage. In our opening keynote, Business Technology Analyst and bestselling author Olivier Blanchard will identify the most important technology trends marketers need to be aware of ahead of 2020, outline the critical new skills and tools they will need in order to maintain a competitive edge in the coming decade, and explain how to make an ironclad business case for marketing adaptation in the age of digital disruption.
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