Andre Alpar’s entrepreneurial activity in online marketing began in 1998 during his studies in economics at the TU Darmstadt.
After building several companies, he served as a strategic online marketing consultant for Rocket Internet for over three years. Parallel to his professional career he acts as a business angel at more than 40 Internet start-ups. He created the online marketing conferences OMCap, PPC Masters and Content Marketing Masters. Moreover, he is the CEO of the 170-strong Search and Content Marketing Agency Performics in Berlin. Performics is one of the largest globally operating performance marketing agencies with more than 2,400 employees worldwide.
At #CMFF he will share detailed insights about how Andre and his partners decided to launch an online cigar shop to demonstrate the power of Search & Content. This venture, Noblego.de, grew in only 4 years to the number 2 player in the German market. Andre will show what kind of content were and are produced, for what kind of purposes and how was success measured. He will show how and which marketing strategies and tactics delivered what kind of results.
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