Lazar Dzamic was Head of Brand Planning for Google Zoo, the creative think tank that works with the biggest clients and the biggest agencies to learn how to be creative on Google platforms. In his own terms, he helped Google ZOO turn light into heat: Google’s data into compelling brand stories for client and agency partners. Built the ‘golden standard’ strategy team, including the new breed of ‘creative data scientists’ to transform how data powers creativity.
Lazar is currently lecturer at the Faculty of Media and Communications in Belgrade and Lecturer in Direct Marketing for UK Marketing Agencies Association.
In previous roles he was planning director, brand/CRM strategist on award-winning accounts such as Visit Wales, Waitrose, GAP, Glenfiddich, Virgin Holidays etc. Lazar his extensive first-hand experience in leading digital transformation, digital capabilities building and digital strategic enablement for agencies and clients. He is a three times Top 10 digital player on Marketing Direct’s Power 100 list and long-standing group leader for the UK DMA Awards.
Laz will share an unique personal view on innovation and creativity, during his closing keynote.