CMFF eventblog

Victor Gao on winning the content distribution challenge in international B2B

When Arrow Electronics saw that the publications that they were advertising in were in trouble they purchased over 50 engineering media titles. Why? Because they get clients and new-hires from these publications! Now, Arrow Electronics is the largest media company in Electronics and even sells advertising to the competition! Go figure. Victor Gao, the Managing […]

How will organizing content marketing change with the advent of AI?

By Paul Roetzer, founder of the Marketing Artificial Intelligence Institute.   Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. But artificial intelligence (AI) possesses the power to change everything. Artificial intelligence is the science of making machines smarter, which in turn augments […]