Innovation is like moving into a new country. It’s new fiction that has to be read. New ‘content’ that has to be created and consumed. The rules are understood as we go along. As Google X says it, ‘There’s no data from the future.’
Innovation and immigration are the ultimate, real-life VR! It’s, what Google calls, ‘storyliving’. Living the story is the place where content and innovation meet, and what is the future of both.
Drawing on his personal experiences as an immigrant, brand strategist, the ex-Head of Brand Planning at Google’s unique creative think-tank ZOO in London and the author of a new Content strategy book, Lazar gives a unique interpretation – in only 3 slides! – of concepts we often mention, but rarely see together.