With its content marketing program Zavarovalnica Triglav insurance company aims to change the general belief of insurance being too complicated. By providing different formats of up to date, relevant and engaging content with very clear messages the leading Slovenian insurance is becoming a trusted and comprehensible partner to its customers in daily life.
But it is never as easy as it sounds or looks to an outsider. There are many struggles and pitfalls for a content marketer in an organization bent on traditional ways and we’ve experienced them all. Applying the principle of “better ask for forgiveness than permission” is what helped us to get the content marketing machine rolling and that is what I will focus on in my talk.
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Als voorproefje een interview met Alenka over C-level support in Digital Marketing.