When Arrow Electronics saw that the publications that they were advertising in were in trouble they purchased over 50 engineering media titles. Why? Because they get clients and new-hires from these publications!
Now, Arrow Electronics is the largest media company in Electronics and even sells advertising to the competition! Go figure. Victor Gao, the Managing Director of the Arrow Media Group, explains how they did it!
Has Arrow found the holy grail of reach in a world where distribution is becoming harder and harder? Or is everyone with a larger than life budget able to make it work this way? And was that the case here? You will hear from Victor himself what the pro’s and cons are of this strategy and how sustainable it is going forward.
Join in on the conversation with Victor when we gets in the CMFF hot-seat after his presentation!